Check out the full article on Forbes. Here was my contribution:
Create a Great API
IoT is new and filled with first-to-market hubs and protocols trying to gain market share. Leave that battle to them and build a beautiful API instead. Make it super easy for other apps to pull in your services. Focus heavily on partnerships and meet your customers where they work or play. Then it doesn’t matter which app your customer uses or which IoT hub wins out, you’ll already be there.