The Next Five Years: How UX Best Practices Will Change And How You Can Keep Up

Check out the full article on Forbes. Here was my contribution:

UX Is About To Fracture

We are in the early days of Amazon’s Echo, Google’s GOOGL Soli, Facebook’s bots and Microsoft’s HoloLens. Each medium provides a wildly different UX for which best practices must be developed. This fracture in UX will be an order of magnitude larger than the mobile revolution. Companies that don’t build competencies now will face even harsher disruption than those that neglected mobile.