Check out the full article on Forbes. Here was my contribution:
Separate Business From Political Opinion
Business leaders should voice their political opinions, if they feel the need to voice them at all, as individual opinions and not as the opinion of their business. By making a political statement, a business will alienate close to half of their potential customer base, possibly more when you factor in the people who just want to do business and not deal with political vitriol, even if they agree.